From 1928 to 1930, Tokyo publisher Ars issued 'The Complete Commercial Artist': a fully illustrated journal of commercial design for both commercial retail spaces and print design. Across its 24 issues, volumes were dedicated to topics ranging from posters, packaging, flyers, page layout and typography to neon signage, billboards and shop window displays. The publication's lead writer, Hamada Masuji, was a passionate advocate for commercial design, and he ensured that its audience included both large manufacturing companies and small businesses, as well as design aficionados in Japan.This generous volume from Letterform Archive Books shares hundreds of exuberant and whimsical pages from all 24 issues of the now-rare publication. An accompanying essay by art historian Gennifer Weisenfeld introduces readers to the magazine's creators and offers analysis into their use of illustration, photography, typography and lettering, highlighting both Japanese and European influences as new forms of media that sparked a global dialogue. Presented for the first time to an English audience, The Complete Commercial Artist: Making Modern Design in Japan 1928-1930 takes readers on an eye-opening tour of interwar Japan's vibrant visual culture

• Introduction by Gennifer Weisenfeld
• Posters from all over the world
• Practical poster designs
• World model show windows
• Various equipment for show windows
• Various backgrounds for show windows
• Signboards from all over the world
• Designs for practical signboards
• Advertisements with electricity
• Store interior equipment
• Street sales decorations
• Exhibition display decorations
• Wrapping paper and container design
• Examples of newspaper and magazine advertisements
• Advertisements with photography and cartoons
• Applied lettering design
• Applied illustration design
• Lettering layout and copywriting
• Flyer and label design
• New trademarks and monograms
• Small printed matter and pattern design
• Catalog and pamphlet cover design
• Advertisements in Japanese taste
• Latest trends in advertising
• Introduction to commercial art
• From "Introduction to commercial art" by Hamada Masuji