"Celebrating fifty years of America's most beloved fashion, this book chronicles the legendary career trajectory of Ralph Lauren as documented by WWD--the authoritative voice on fashion. Synonymous with timeless American style, the Ralph Lauren brand metamorphosed from a small collection of men's neckties into a global empire offering everything from casual polo shirts, luxury womenswear, athletic apparel and home goods. WWD has chronicled the company's every step since its founding in 1967, from that first wide necktie and iconic advertisements to Lauren's innovative venture into online media. Offering insight into this trailblazing visionary, WWD: Fifty Years of Ralph Lauren is an illustrated volume that details Lauren's meteoric rise and the highlights of his career. Through never-before-seen archival photographs and award-winning fashion writing and business articles from the pages of WWD, this volume showcases the company's most noteworthy of achievements, how it has shaped the fashion industry and its status as the arbiter of classic American style. Marking Ralph Lauren's fiftieth anniversary, this book is a must-have for fashion aficionados, lovers of Americana and everyone in between"--Page [2] of cover

• 1960s: Ralph Lauren's big ties are a big deal
• 1970s: Lauren elevates the polo shirt and channels pure Americana
• 1980s: Preppy, folkloric, prairie and safari themes distinguish decade
• 1990s: An era of sport, acquisition and IPO
• 2000s: Lauren crosses time zones with international expansion
• 2010s: High-tech wizardry meets artisanal design and international philanthropy