Book

The elements of brand design

by  Jens Muller / Katharina Sussek

Description

"Form, color, and typography-- in addition to values and vision-- can make or break a brand. This book explores the graphic elements of renowned corporations in 110 case studies. Thanks to clever branding, companies such as Nike, Burger King, and Uniqlo have become desirable in their own right"--pg. 4 of cover

Subject

Design / Brand name products / Branding (Marketing) / Corporate image / Graphic arts / Logos (Symbols)

Details

Published Cologne : Taschen, 2026
Language English
Material 496 p.
ISBN 9783836599788
Location
TCDC Bangkok - New Arrival (Books)

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