Book

Transform with design: creating new innovation capabilities with design thinking

by  Sihem Ben Mahmoud-Jouini / Sebastian K Fixson / Jochen Schweitzer

Description

"Design thinking is widely recognized as an alternative approach to innovation, but it can be challenging to implement, often conflicting with organizational structures, cultures, and processes. The practise of design thinking calls for a new mindset that moves past conventional approaches to innovation, and embraces ambiguity, risk-taking, and collaboration. Transform with Design presents examples of creative organizations across industries and geographies, and recounts the stories of how they adapted design thinking to build their innovation capabilities. Written by leading industry experts and design thinking scholars, the book features ten anecdotal experiences by professionals who detail the implementation of design thinking as it unfolded for them. Contributors share how they navigated the many barriers and obstacles they encountered along the way and describe their experience from early beginnings to the present, revealing valuable lessons for anyone who finds themselves in a similar situation. Providing a rich tapestry of examples, anecdotes, and lessons that place design thinking in perspective, Transform with Design is for innovators interested in learning how design has transformed organizations while also gaining a current perspective on what others are doing in their field."-- Provided by publisher

Subject

Psychological aspects / Case studies / Creative thinking / Organizational change / Design

Details

Published Toronto, Canada : University of Toronto Press, 2023
Language English
Material viii, 291 p.
ISBN 9781487506094
Location
TCDC Bangkok - New Arrival (Books)

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