Cuteness triggers some of our oldest and most powerful psychological impulses. But beyond the appeal of kitschy cats and saccharine greetings cards lies a deeper story, which may answer some of our biggest questions about evolutionary history. In Irresistible, Joshua Paul Dale, founder of the burgeoning field of Cute Studies, brings together neuroscience, pop culture and the origins of animal domestication to understand how the cute aesthetic went global, from ancient Japanese texts to the unstoppable rise of Hello Kitty. Fascinating and playful, Irresistible will change how you see cute things forever
Aesthetics, Modern / Charm / 21st century
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