Book
NeuroAI: winning the minds of consumers with neuroscience powered GenAI
Description
"Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate how different industries are implementing generative AI tools and techniques with success. A companion app showcasing the main tool sets described in the book allows readers to get started applying concepts as soon as today. Written in a highly accessible and engaging style."-- Provided by publisher
Subject
Marketing applications / Psychology / Artificial intelligence / Consumers
Details
Published
Hoboken, NJ : Wiley, 2025
Language
English
Material
xvii, 284 p. ;
ISBN
1394261969 / 9781394261963
Location
TCDC Bangkok - New Arrival (Books)
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