Book

The creativity choice: the science of making decisions to turn ideas into action

by  Zorana Ivcevic

Description

The genius myth, the myth of the self-made man, and our idolization of uber-successful individuals have led us to believe that creativity is a trait that you're either born with or without. But according to creativity expert Dr. Zorana Pringle, these messages are nonstarters, and mainstream advice around creativity actually sets us up for failure. Creativity is a decision--not just a trait--that can be developed and practiced at all levels of an organization

Subject

Choice (Psychology) / Creative ability in business / Creative ability / Motivation (Psychology)

Details

Published New York, NY : PublicAffairs, 2025
Language English
Material 276 p. ;
ISBN 1541704320 / 9781541704329
Location
TCDC Bangkok - New Arrival (Books)

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