"In 2002, husband and wife Rolf and Mette Hay founded their namesake company and forever changed how the world perceives Scandinavian design. Born from the duo's desire to make outstanding design available to all, HAY reimagines functional objects, turning couches, cutting boards, towels, and toothbrushes into colourful items that bring joy to one's daily life. Simple, clever, and approachable, HAY's furniture and accessories are both high quality and affordably priced, a seamless blend of style and economy that has attracted legions of younger, cost-conscious fans. Its deep connections within the art, food, fashion, and broader cultural communities, as well as its emphatic embrace of colour - icy pastels, Memphis primary colours, rich jewel tones, and vivid near-neons - ensure HAY's bestselling products including the Mags Sofa, Matin Lamp, About A Chair, Palissade Collection, and Sowden Accessories Collection remain one step ahead of the zeitgeist. Published to coincide with the brand's 20th anniversary, this inspiring visual monograph explores HAY's origins and astronomical trajectory, including its close partnership with Herman Miller; its collaborations with an ever-growing stable of brilliant international designers, including Ronan and Erwan Bouroullec, Muller Van Severen, Doshi Levien, and GamFratesi, along with brands including COS, IKEA, and SONOS; and the aesthetic alchemy that makes HAY's products and retail environments so distinct"--Publisher's description

• The foundation: Mette and Rolf Hay
• The creative process: joy in collaboration
• Place making: HAY in the world
• Embracing colour: an intuitive approach