Book

For the culture: the power behind the world's most successful brands, from Apple to Beyonce

by  Marcus Collins

Description

In For the Culture, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture. With a deep perspective based on a century's worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer

Subject

Human behavior / Marketing / Consumer behavior

Details

Published London : Macmillan, 2023
Language English
Material vii, 294 p.
ISBN 9781035020034
Location
TCDC Bangkok - New Arrival (Books)

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