Book
For the culture: the power behind the world's most successful brands, from Apple to Beyonce
Description
In For the Culture, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture. With a deep perspective based on a century's worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer
Subject
Human behavior / Marketing / Consumer behavior
Details
Published
London : Macmillan, 2023
Language
English
Material
vii, 294 p.
ISBN
9781035020034
Location
TCDC Bangkok - New Arrival (Books)
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