Book

Graphics on the move: dynamic branding

by  Shaoqiang Wang / Anton Jiahao Tan

Description

In the information explosion age, where there is a shift from static printed information to digital media, designs that can convey information faster, more convincingly and, thanks to mobile phones, ubiquitously, are likely to gain the public's favor. As a result, graphic designers are increasingly including animation in their work to enhance their storytelling, making it more functional on the one hand and livelier on the other, increasing interest by appealing to people's emotions and desire to be entertained. This book showcases the current state of motion graphics in light of new media such as touch, mobile, outdoor and digital video media. Divided into three chapters, it first posits how a "rethinking" of motion graphics is essential in the context of new media to ensure that graphic design remains dynamic and able to engage people in both an appealing and informative way. The second chapter consists of exclusive interviews with animation designers who discuss the nature of contemporary animated graphics and their work, while the final chapter includes selected projects from across the world

Subject

Data processing / Computer animation / Branding (Marketing) / Storytelling in art

Details

Published Barcelona : Hoaki, 2024
Language English
Material 270 p.
ISBN 9789887669616
Location
In Process - TCDC Bangkok Back Office

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