Book
Spiritugraphics: the influence of faith on consumption and why it matters to your brand
Description
In Spiritugraphics, authors Brad Benbow and Phil Daniels explore, through research and case studies on some of the top brands and companies, the question of whether or not faith influences consumption and to what extent it influences our day-to-day purchasing decisions with the goal of helping companies reach this deeply connected segment of the marketplace
Table Of Contents
- What is a spiritugraphic?
- Ten spiritugraphics
- Activating spiritugraphics for your brand
Subject
Religious aspects Christianity / Brand name products / Consumer behavior / Consumption (Economics) / Product management / Christianity and culture
Details
Published
[Nashville, TN?] : Forefront Books, 2022
Language
English
Material
255 p.
ISBN
1637630913 / 9781637630914
Location
TCDC Bangkok - General Collection
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