Book

Brand. balance. / brand documentary magazine: The Balvenie

Also Known As: Brand documentary magazine / B magazine / The Balvenie / Magazine B

by  Suyong Joh / Eunsung Park

Description

The Balvenie is a single malt whiskey brand based in Speyside, Scotland. Founded in 1892 by William Grant, the brand's philosophy rests on a 130-year-old manufacturing process that values manual processes and the use of technology to augment human skills. The Balvenie malt master David C. Stewart developed the first cask finishing technique to age whisky in two different oak barrels -- evidence of the brand's ability to stay on the cutting edge while honoring its heritage. This experiment brought about one of the most-talked about single malt whiskies today: the DoubleWood 12. Even in modern times when profit margins and efficiency are critical for businesses, The Balvenie continues with the balance of tradition and innovation to create unique offerings in the whiskey market

Subject

History / Management / Design / Branding (Marketing) / Whisky industry

Details

Published Seoul : Joh & Company, 2023
Language English
Material 159 p.
ISBN 9791198305602
Location
TCDC Bangkok - General Collection
TCDC Chiang Mai - General Collection

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