Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence and achieving the competitive edge. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring social media campaigns and content themselves. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as Airbnb, Hyundai, Deloitte Digital and LVMH, Social Media Marketing for Business also explores how to build a supportive culture, get buy-in and common pitfalls to avoid. Supported by online presentation slides, content calendars, a content marketing framework and interactive tools for effective social media management, Social Media Marketing for Business is a one-stop-shop resource for developing social media marketing strategies and integrating them within your business to ensure their success

• Your're in charge of social media, now what?
• The who/what/where of your social media and content audit
• Social media governance and policy development
• Content! content! content!
• Training
• Analytics and ROI
• Employee advocacy and personal branding
• In-house or outsource
• Beware bright shiny syndrome
• Your social media operating model
• Giving up control
• Paid social media
• Hashtags
• Humanity
• Bringing it all together