Book

Using semiotics in retail: leverage consumer insight to engage shoppers and boost sales

by  Rachel Lawes

Description

Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail

Table Of Contents

  • Semiotics will change your career in retail or retail marketing
  • How Uniliver uses semiotics
  • Desire
  • Premium, natural, sensational!: how to create meaning
  • Shopper needs and behaviour
  • Shopping and identity
  • The future of business
  • The future of consumers
  • The future of retail
  • THe future of everything
  • Fast answers to everyday questions
  • Tools for thinking: how to generate ideas using semiotics

Subject

Retail trade / Semiotics / Semiotics in advertising

Details

Published London : Kogan Page, 2022
Language English
Material xxii, 271 p.
ISBN 1398603821
Location
HF 5429 L417 2022
TCDC Bangkok - General Collection

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