The story is everything

Book

The story is everything: mastering creative communication for business

Description

This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions

Why storytelling wins every time
How to build a story
How to be a fantastic storyteller
What we learn from the masters

Subject

Psychological aspects / Handbooks, manuals, etc / Business communication / Storytelling / Selling / Persuasion (Psychology) / Success in business

Details

Published London : Laurence King, 2022

Language English

Material 192 p.

ISBN 1913947947 / 9781913947941

Location

HF 5718 L835 2022

TCDC Chiang Mai - General Collection

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