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Book

Corporate social responsibility is not public relations: how to put CSR at the heart of your company and maximize the business benefits

by  Sangeeta Waldron

Table Of Contents

  • What is CSR and why is it important?
  • What customers, employees and stakeholders expect
  • India
  • The relationships between CDR & PR
  • #PRFail : when CSR goes wrong
  • When CSR wins
  • CSR and the next generation

Subject

Environmental aspects / Social responsibility of business / Business / Social media / Public relations

Details

Published London : LID, [2021]
Language English
Material viii, 216 p. ;
ISBN 1911671421 / 9781911671428
Location
TCDC Bangkok - New Arrival (Books)

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