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Book

Small business revolution: how owners and entrepreneurs can succeed

by  Barry C McCarthy

Description

Part uplifting narrative and part instructional manual, Small Business Revolution explains how SMBs can endure a recession and remake themselves for a post-pandemic marketplace. Using examples from the award-winning TV show of the same name and from Deluxe's 4.5 million customers, entrepreneurs and small business owners will learn how to manage cash flow in a recession, navigate payroll costs in a turbulent time, adjust to new customer buying experiences, embrace new revenue and marketing channels, and engage and leverage their community to build back stronger than ever

Table Of Contents

  • The small business: you are a very big part of America
  • Why? Tough questions, tough decisions
  • Crucial numbers
  • Concentric circles
  • Getting visible
  • Bringing in business
  • The craft of persuasion
  • Relationships
  • Vulnerabilities
  • The power of email
  • The right way to use social media
  • Power tools
  • Your team
  • Eyes wide open
  • Epilogue: when to abandon the dream?

Subject

Growth / Management / Finance / Small business

Details

Published Hoboken, NJ. : John Wiley & Sons, 2022
Language English
Material xiii, 236 p. ;
ISBN 1119802644 / 9781119802648
Location
In Process - TCDC Bangkok Back Office

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