"Digital business transformation is a hot topic, and Publicis Sapient has been helping to digitally transform clients? businesses for 30 years. This book explains how to combine strategy, experience, engineering, data, and agile to produce stronger digital business outcomes. The book will include examples of the challenges faced by globally respected organizations to determine if they are going to defend, differentiate or disrupt themselves and understand which approach will yield successful outcomes, in the short medium and longer term and how leaders can de-construct decision-making across every level of an organization once they embark on this journey"

• The death of business as usual
• The four forces of connected change
• What is slowing down established businesses?
• Characteristics of a digital business
• The Big Hairy Audacious Goals (BHAGs) of digital business transformation
• Strategy
• Product
• Experience
• Engineering
• Data
• Leading a Gryphon Organization
• Components of successful digital business transformations
• What transformation journeys actually look like
• The beginning