Understand the do's and don'ts, and dismiss the fallacies of using social media for business in this well researched and practical guide

• Social media is a waste of time
• Social media is free
• All social networks do the same thing
• Social media can replace your business website
• It's not possible to measure social media ROI
• Social media activity is purely a marketing function
• Social media marketing is a dark art
• Sharing more content is always better
• Social media cannot be done well in-house
• Social media is purely for broadcasting
• Social media replaces real-life networking
• Social media means by business has to be available 24/7
• Social media is no use for internal communications
• Social media is full of #fakenews
• It's not worth responding to criticism on social media
• Social media is for posting pictures of your breakfast
• Oversharing on social media can reveal trade secrets
• People on social media will appreciate my tipsy humour
• Digital natives are all social media experts
• Social media influencers are a new phenomenon
• People have different personality on social media
• Personal information on social media should not be used by business
• Social media is just for talking to customers
• Being active on social media lets me control my digital footprint
• Social networks will protect my data
• Social media is the best source of information
• Social media isn't that influential
• Social media produces information bubbles