Book

What is strategy?: an illustrated guide to Michael Porter

by  Joan Magretta / Heinrich Zimmermann / Emile Holmewood / more

Table Of Contents

  • Introduction: what is strategy?
  • The right mindset: best vs. unique
  • The right goal: profitability, not size
  • Understanding competition: the five forces
  • A pause to recap
  • Competitive advantage and the value chain
  • Robust strategies: the five tests
  • Wrapping up: lessons and more

Subject

Strategic planning / Management / Competition

Details

Published Boston, MA : Harvard Business Review, 2020
Language English
Material 71 p.
ISBN 9781633698239
Location
HD 30.28 M212 2020
In Process - TCDC Bangkok Back Office

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