Book

Change: how to make big things happen

by  Damon Centola

Description

"When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us." -- inside front jacket flap

Lays out a paradigm-busting new theory about the complex way innovative ideas, movements, and behaviors spread from the edges of society to impact everyone, and how to use these ideas to effect change in the world

Subject

Social change / Change (Psychology) / Belief change / Human behavior

Details

Published London : New York, NY : John Murray ; Little, Brown Park, [2021]
Language English
Material viii, 343 p.
ISBN 9781529373363
Location
TCDC Bangkok - New Arrival (Books)
In Process - TCDC Bangkok Back Office

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