"A practical and highly visual guide to hand-lettering from renowned design studio House Industries, covering the history, methods, and foundational techniques of lettering, featuring case studies and typographical models of a range of lettering categories including serifs, sans serifs, and brush and script styles"--

• Lettering basics. Read this book
• Letter-making methods
• Uses and advantages of lettering
• Requirements of successful lettering
• The lettering process
• The anatomy of letterforms
• Lettering models
• The power of observation
• The letterer's toolbox
• Lettering technique. Drawing methods
• Sketching techniques
• Color: the most important factor
• Optical effects
• Modifying letterforms
• Composition
• Putting it into practice
• Production
• Leettering models. Serif styles: ad roman, modern, slab serif
• Sans serif styles: ad gothic
• Script styles: roundhand
• Brush styles: brush script, brush roman
• A few parting words