Book
Brand. balance. / brand documentary magazine: USM
Also Known As: Brand documentary magazine / B magazine / USM / Magazine B
Description
Renowned furniture brand USM was founded in the Bern village of Munsingen, Switzerland, in 1885. Initially a metalwork and locksmith business, the brand burst onto the scene as a mover and shaker in modular furniture when Paul Schaerer, grandson of USM founder Urlich Schaerer, took the helm in 1961. USM Haller, the company's first iconic modular furniture system developed in 1965 together with Swiss functionalist architect Fritz Haller, is admired worldwide for its sustainability and timeless, modern aesthetic
Subject
Design / Management / History / Branding (Marketing) / Furniture design / Architect-designed furniture / Luxury goods industry
Details
Part of Series
Brand documentary magazine ;
Published
Seoul : Joh & Company, 2021
Language
English
Material
159 p.
ISBN
9791160361285
Location
TCDC Bangkok - General Collection
TCDC Chiang Mai - Serials Collection
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