"The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.With a foreword by Larry Page, and contributions from Bono and Bill Gates. Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business. In 1999, legendary venture capitalist John Doerr invested $11.8 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google. Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top- priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations."--Publisher's description

• Part 1. OKRs in action. Google, meet OKRs
• The father of OKRs
• Operation crush : an Intel story
• Superpower #1: Focus and commit to priorities
• Focus : the Remind story
• Commit : the Nuna story
• Superpower #2: Align and connect for teamwork
• Align : the MyFitnessPal story
• Connect : the Intuit story
• Superpower #3: Track for accountability
• Track : the Gates Foundation story
• Superpower #4: stretch for amazing
• Stretch: the Google Chrome story
• Stretch: the YouTube story
• Part 2. The new world of work. Continuous performance management : OKRs and CFRs
• Ditching annual performance reviews: the Adobe story
• Baking better every day: the Zume Pizza story
• Culture
• Culture change : the Lumeris story
• Culture change : Bono's ONE campaign story
• The goals to come