Book
The retail innovation toolkit: 42 category management tools for growth
Description
Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations. The Retail Innovation Toolkit offers practical tools and case studies on the way forward
Table Of Contents
- Define category strategy
- Connect category strategy to retail brand
- Build category assortment
- Deliver smart pricing and promotion
- Leverage category in supplier - retailer relationship
- Build services for category engagement
- Innovate your category
Subject
Management / Marketing / Retail trade / Consumer behavior
Details
Published
Belgium : LannooCampus ; 2021
Language
English
Material
215 p.
ISBN
9789401477192
Location
TCDC Bangkok - General Collection
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