"Learn to make every moment a once-in-a-lifetime experience with this definitive guide to the Japanese art of ichigo ichie (pronounced itchy-GO itchy-A), from the bestselling authors of Ikigai. Every moment in our life happens only once, and if we let it slip away, we lose it forever--an idea captured by the Japanese phrase ichigo ichie. Often spoken in Japan when greeting someone or saying goodbye, to convey that the encounter is unique and special, it is a tenet of Zen Buddhism and is attributed to a sixteenth-century master of the Japanese tea ceremony, or 'ceremony of attention,' whose intricate rituals compel us to focus on the present moment. From this age-old concept comes a new kind of mindfulness"--Provided by publisher

• Kaika and mankai
• And you, where do you live?
• Zensations
• Dukkha and Mono no aware
• Destiny depends on a moment
• The ceremony of attention
• The art of listening
• The art of looking
• The art of touching
• The art of tasting
• The art of smelling
• The art of parties
• Collective mindfulness
• Returning to now
• What if ...?
• The Ichigo Ichie formula
• Epilogue: The ten rules of Ichigo ichie