Book
The new luxury: defining the aspirational in the age of hype
Description
This book provides the foundational knowledge for brands, consumers, and curious minds to learn about the changing face of the luxury market. Featuring new interviews with industry leaders including Kim Jones, Hiroshi Fujiwara, and Yoon, case studies of the most important brands of the new luxury era, and a preface by RIMOWA CEO and LVMH scion Alexandre Arnault, this is the story of how culture and commodity intertwined to redefine consumer values in the 21st centu
Subject
Social aspects / Marketing / Luxury goods industry / Luxuries / Brand choice
Details
Published
Berlin : gestalten, 2019
Language
English
Material
319 p.
ISBN
3899559835 / 9783899559835
Location
TCDC Bangkok - General Collection
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