Color psychology shows that color has great influence on our mind, which has been widely applied in product packaging and achieved great success in boosting sales. This book exemplifies the critical roles that color plays in branding and marketing, and introduces the basics of color theory. Meanwhile, with useful charts of rich color schemes, the book shows the unlimited possibilities in creating effective packaging colors for different products, which is further examined by a selection of outstanding package designs from around the world

• Color psychology
• Perceptual and emotional effects of color
• Tonal effects of color
• Synesthetic effects of color
• Finctions of color in packaging design
• Building brand image
• Conveying product information
• Attracting target customers
• Color matching in packaging
• Color contrast
• Color coordination