Discover visual marketing with infographics, tips on designing and distributing great infographics, how to make your work shareable, and much more. Beegle gives you a complete overview of the field, and helps you discover how to create and distribute your own

• Starting With Data:
• Informing Yourself:
• Determining your Infographic's thesis:
• Thinking of the infographic's main points
• Calling out a call-to-action
• Appealing to the target audience:
• Complexity
• Density
• Appearance
• Getting the logistics:
• Printing considerations
• Web dimensions
• Type point (size)
• Gathering Your Data:
• Searching online:
• Doing simple Google searches
• Refining your Google searches
• Finding additional sources:
• Discovering government databases
• Using company resources
• Reading company reports
• Reaching out to experts
• Placing it all together:
• Getting back to your thesis
• Citing your sources
• Discovering The Story:
• Analyzing and organizing your information:
• Looking for trends
• Employing comparisons
• Thinking about history
• Finding the outliers
• Recognizing patterns
• Thinking of a narrative:
• Creating a flow
• Writing copy

• Depicting With Delightful Design:
• Creating Wireframes And Managing Mood Boards:
• Outlining your wireframe:
• Title: Creating the viewer's first impression
• Introduction: Presenting your most important data
• Body: Building the content of your Infographic
• Call-To-Action: Drawing a strong conclusion
• Editing your story:
• Clarifying the "big idea"
• Conceptualizing an overall layout
• Visualizing transitions
• Mapping your illustrations
• Blocking: Creating a visual roadmap
• Working with fonts:
• Choosing text styles
• Following the three-font rule
• Putting your mood board to work:
• Working with mood boards in the digital age
• Designing Around A Theme:
• Matching visuals to your topic
• Following brand guidelines:
• Using guidelines for logos, color, and font
• Working with your client's specifications
• Designing a custom style:
• Creating color palettes
• Feeling out the right fonts
• Including illustrations
• Testing out textures and patterns
• Finding inspiration
• Designing Infographics In Adobe Illustrator:
• Setting up illustrator:
• Navigating the workspace
• Working with toolbars and palettes
• Determining the essentials
• Mastering illustrator basics:
• Using the selection and direct selection tools
• Maximizing the pen tool
• Placing a text box
• Changing fonts with the type tool
• Using the direct selection tool
• Grouping objects
• Discovering the beauty of the brush tool
• Getting geometric with the Shape tool
• Making charts and graphs with the Graph tool
• Using the Eyedropper tool
• Adding icons with the Symbols tool
• Using the Pathfinder tool to create shapes
• Editing paths with the Eraser tool
• Experimenting with Illustrator effects:
• Gaining contrast with a gradient
• Building depth with the Blend tool
• Creating dynamic graphics with a warp
• Joining objects with a compound path
• Cropping illustrations with clipping masks
• Importing sketches into illustrator to use as a template
• Designing Infographics In Photoshop:
• Getting started with Photoshop:
• Labeling layers
• Using folders and groups
• Learning the basic Photoshop tools:
• Selection tools
• Drawing tools
• Transformation tools
• Type tools
• Photographic tools
• Changing fonts with Character Styles
• Creating boundaries with Layer Masks and Clipping Paths:
• Building a layer mask by cropping
• Using layer masks to hide or reveal selected parts of an image
• Creating a clipping path
• Making your graphics pop:
• Creating depth with blend modes
• Changing colors with a color overlay
• Giving graphics depth: gradients, bevels, and satin
• Showcasing elements with shadows
• Managing your workflow:
• Copying style effects from one layer to another
• Using effects sparingly
• Expanding Your Tools And Techniques:
• Starting your project with Illustrator
• Opening Photoshop files in Illustrator
• Using illustrator graphics in Photoshop
• Scaling between programs
• Discovering the benefits of a Smart Object
• Working with Smart Filters
• Determining which program works best for your needs:
• Graphing
• Detailed icons
• Patterns
• Type manipulation
• Working with other Design Tools:
• Microsoft programs
• Infogr-am
• Easel-ly
• Creative market

• Ready To Distribute:
• Launching Your Infographic:
• Deciding where to publish
• Publishing Infographics on the Web:
• Determining the right size
• Creating filenames that generate traffic
• Using appropriate keywords
• Introducing readers to the Infographic
• Making the most of your space
• Sharing your work:
• Providing social share buttons on the page
• Giving out an embed code
• Promoting Your Infographic:
• Collecting influencers:
• Getting prepared to go viral
• Building a list of influencers
• Organizing your list of influencers
• Putting your plan in place:
• Building relationships
• Offering exclusives
• Using social media
• Determining when to pitch:
• Targeting influencers at the best time
• Timing your social media shares
• Part 5: Part Of Tens:
• Ten Infographics Trends To Follow:
• Adding interactive features to your graphics:
• Placing information on different pages
• Letting the reader choose
• Using video or animation in graphics
• Designing for tablets
• Using data to drive your project
• Developing graphics for market research
• Using graphics to bridge cultures
• DIY graphics movement
• Infographics for presentations
• Make a list, check it twice
• Keeping it small
• Ten Future Infographic Uses To Try Today:
• Education
• Digital interactivity
• Sound medium
• Multicultural uses
• Viral topics
• Demographics
• Social media
• Immersive interactive graphics
• Print media
• Presentation tools

• About this book
• Foolish assumptions
• Conventions and Icons used in this book
• Beyond the book
• Where to go from here
• Part 1: Getting Started With Infographics:
• Unlocking The Power Of Infographics:
• Recognizing the value of visuals
• So you want to be an Infographic Designer
• Filling your toolbox
• Assembling your team:
• Using internal resources
• Going with the professionals
• Working with decision makers
• Exploring Infographics:
• Establishing your voice:
• Promoting with brand infographics
• Educating with informational editorial infographics
• Working with Infographics:
• Identifying what make an infographic
• Sticking with what works
• Become a subject matter expert
• Considering possibilities beyond the static infographic
• Predicting the lifecycle of Infographics:
• Timely: sharing breaking news
• Related: telling a relevant tale
• Evergreen: letting things build
• Engaging viewers with animation and motion:
• Bringing Infographics to life with motion and sound
• Creating an interactive infographic experience
• Designing Your Approach To Infographics:
• Establishing a work process:
• Deciding on your eventual output
• Gathering data
• Create narrative and flow
• Develop and refine your visual plan
• Build artwork and visuals
• Refine artwork and ensure accuracy
• Getting your project approved
• Sharing your creation with your audience
• Assembling the tools of the trade:
• Lining up your technology tools
• Gathering a work force
• Building processional relationships
• Developing design principles:
• Balance
• Hierarchy
• Unity
• Proportion
• Color
• Fonts
• Respecting brand guidelines:
• Using recommended fonts
• Working with logos
• Working with colors
• Using copy guidelines
• Outlining the approval process