"Many business guidebooks treat you like a dummy or an idiot. Some even say so on the cover. Not this one. This is a short and easy-to-listen-to guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup."--Provided by publisher

• The modern crisis of believability
• How to create a marketing strategy
• How to better understand your customer
• How to position your business
• How to build a brand
• How to tell your story
• How to inspire word of mouth
• How to create a marketing plan
• How to create a kick-ass website
• How to use social media
• How to do content marketing
• How to engage influencers
• How to master search marketing
• How to use email and direct-response
• How to buy and use advertising
• How to generate publicity
• How to do event and trade show marketing
• How to measure what matters