A practical manual for implementing the framework, the 'Disciplined Entrepreneurship Workbook' breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business

• How do I get started? Should I?
• Market segmentation
• A practical guide to primary market research
• Select a beachhead market
• Build an end user profile for the beachhead market
• Estimate the Total Addressable Market (TAM) for the beachhead market
• Profile the persona for the beachhead market
• Full life cycle use case
• High-level product specification
• Quantify the value proposition
• Identify your next 10 customers
• Define your core
• Chart your competitive position
• Determine the customer's Decision-Making Unit (DMU)
• Map the process to acquire a paying customer
• Windows of opportunity and triggers
• Estimate the Total Addressable Market (TAM) size for follow-on markets
• Design a business model
• Set your pricing framework
• Estimate the Lifetime Value (LTV) of an acquired customer
• Map the sales process to acquire a customer
• Estimate the Cost of Customer Acquisition (COCA)
• Identify key assumptions
• Test key assumptions
• Define the Minimum Viable Business Product (MVBP)
• Show that "the dogs will eat the dog food"
• Develop a product plan