"Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation." -- Publisher's description

• Creating an innovation strategy
• Beginning the journey
• Navigating the route
• Whatever happened to Blockbuster?
• Is the party really over?
• Designing the innovation system
• Venturing outside your home court
• Synthesis
• When to hold 'em and when to fold 'em
• Part III. Building the culture
• The paradox of innovative cultures
• Leaders as cultural architects
• Becoming a creative constructive leader