With the continuous development of science and technology,human has stepped into an era of experience economy and interactivity has received more attention. The interactivity in packaging design can cause users’ emotional interaction, thus generating the will to purchase, which is the significance of interactive packaging design. This book introduces what's interactive packaging, its types, functions, generated background, design principles, design factors, how to establish an interactive relationship, and the application of new technology and new materials in interactive packaging design through a combination of text and pictures. Detailed interactive principle analyses are included in a large number of design cases for readers to understand interactive packaging design and enable them to create user-attractive interactive packaging design. --

• What’s interactive packaging?
• Design principles of interactive packaging
• Establishment of “interactive relationship” in interactive packaging design
• Design factors in interactive packaging design
• Technology application in interactive packaging design