Brand. balance. / brand documentary magazine

Book

Brand. balance. / brand documentary magazine: Blue bottle coffee

Also Known As: Brand documentary magazine / B magazine / Blue bottle coffee / Magazine B

by Suyong Joh / Jaewoo Seo / Jean Kim / more

Description

A global byword for specialty coffee, Blue Bottle Coffee was established by the clarinet player-turned-coffee guru James Freeman in 2002. Freeman established firm footing for the brand’s distinct coffee culture based on his experience selling drip coffee from a cart at farmers’ markets. His secret is to focus entirely on the delicate nuances of coffee beans and hospitality-based individualized service. Somewhat of a unicorn in the coffee world, Blue Bottle Coffee has attracted significant investments from Silicon Valley, and has steadily expanded across the US, with far-flung locations in Tokyo and Seoul

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Subject

Design / Management / History / Branding (Marketing) / Coffee industry

Details

Part of Series Brand documentary magazine ;

Published Seoul : Joh & Company, 2019

Language English

Material 136 p.

ISBN 9791160360714

Location

HD 69 .B7 B817 2019 No.76 C.1

TCDC Bangkok - Recommended collection - Magazine B

HD 69 .B7 B817 2019 No.76 C.3

TCDC Chiang Mai - Serials Collection

HD 69 .B7 B817 2019 No.76 C.2

TCDC Khon Kaen - General Collection

HD 69 .B7 B817 2019 No.76 C.4

TCDC Commons Seacon (Food) - General Collection

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