Book

Visual language: global communication for the 21st century

by  Robert E Horn

Table Of Contents

  • A new language emerges
  • A brief history of innovations
  • Communication units, morphology, and syntax
  • Emerging semantics. A. Semantics of tight integration. B. Semantics of visual metaphors. C. Diagram semantics. D. Semantics of cartooning. E. Semantics of space, line, and composition. F. Semantics of time
  • Functional semantics of content
  • Functional semantics of rhetoric
  • Pragmatics of visual language. A. Social context and principal applications. B. Multifaceted reading process. C. Design and effectiveness
  • Conclusions and challenges

Subject

Visual communication / Semantics / Pragmatics

Details

Published Bainbridge Island, WA. : MacroVU, 1998
Language English
Material vii, 270 p.
ISBN 189263709X
Location
P 93.5 H813 1998
In Process - TCDC Bangkok Back Office

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