Book

Brand. balance. / brand documentary magazine: Bangkok

Also Known As: Brand documentary magazine / B magazine / Bangkok / Magazine B

by  Suyong Joh / Jaewoo Seo / Jean Kim / more

Description

Located in central Thailand, Bangkok has been the nation’s political, economic, and cultural epicenter since it was designated capital by King Rama I in 1782. Bangkok is a transformative city that has retained its Buddhist-centered royal culture while also embracing the Chinese, Vietnamese, and Malaysian immigrant cultures with extraordinary openness. Long known as the number one tour destination, Bangkok boasts expertise in the hospitality industry cultivated by leading global hotel brands that settled in the city, diverse food culture, and easy access to resort cities such as Hua Hin and Phuket. Recently, with its design industry gaining state support as the nation’s growth engine, communities and commercial spaces run by young creators with overseas experiences are accumulating around the city, hinting at Bangkok’s potential growth into the next-generation creative hub

Subject

Design / Management / History / Social life and custom / Guidebooks / Branding (Marketing) / Bangkok (Thailand)

Details

Published Seoul : Joh & Company, 2019
Language English
Material 140 p.
ISBN 9791160360639
Location
TCDC Bangkok - General Collection
TCDC Chiang Mai - Serials Collection
TCDC Khon Kaen - General Collection

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