Book

The strategic storyteller: content marketing in the age of the educated consumer

by  Alexander Jutkowitz

Table Of Contents

  • A call for storytellers
  • Wisdom, wonder, and delight
  • The age of the educated consumer
  • It's about human nature
  • It's life stages, not ages: the generation myth and the power of personalization
  • Atomize, serialize, magnetize, and keep your velocity
  • Only connect: creativity and consistency
  • Content marketing applied part 1
  • Content marketing applied part 2
  • Asymmetrical thinking
  • The future of storytelling

Subject

Marketing / Storytelling / Content (Psychology)

Details

Published Hoboken, NJ : John Wiley & Sons, 2017
Language English
Material xii, 161 p. ;
ISBN 1119345111 / 9781119345114
Location
HF 5415 J969 2017 C.1
TCDC Bangkok - General Collection
HF 5415 J969 2017 C.2
TCDC Bangkok - Closed Stack2
HF 5415 J969 2017 C.3
TCDC Khon Kaen - General Collection

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