Use data, technology, and inbound selling to build a remarkable team and accelerate salesThe Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand.As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries

• Uncovering the characteristics of a successful salesperson
• Five traits great salespeople have and how to interview for them
• Finding top performing salespeople
• The ideal first sales hire
• Setting up a predictable sales training program
• Manufacturing helpful salespeople your buyers trust
• Metrics-driven sales coaching Implementing a coaching
• Motivation through sales compensation plans and contests
• Developing sales leaders - Advantages of a "promote from within" culture
• Flip the demand generation formula - get buyers to find you
• Turning inbound interest into revenue
• Aligning sales and marketing - the SMarketing SLA
• Technology to sell better, faster
• Running successful sales experiments
• HubSpot's most successful sales experiments