Book

Brand. balance. / brand documentary magazine: Le Labo

Also Known As: Brand documentary magazine / B magazine / Le Labo

by  Suyong Joh / Jaewoo Seo / Jean Kim / more

Description

Le Labo was established in 2006 by French co-founders Eddie Roschi and Fabrice Penot in Nolita, New York City. As much as the name suggests, Le Labo, which means “the laboratory” in French, is a cult perfume brand that takes its inspiration from the various goings-on of a perfumer’s lab. They pay special attention to the experience surrounding their perfumes, hand-blending and bottling each perfume in- store, labeling each with a created date and location, and allowing the customers to inscribe names or personal messages on the labels. Le Labo’s fragrances have staked out a unique presence in the industry, with charmingly distinct scents like Santal 33 and Rose 31 testifying to the brand’s deep appreciation of base ingredients

Subject

Design / Management / History / Branding (Marketing) / Perfumes industry / Perfumes

Details

Published Seoul : Joh & Company, 2018
Language English
Material 124 p.
ISBN 9791160360356
Location
TCDC Bangkok - Recommended collection - Magazine B
TCDC Chiang Mai - Serials Collection
TCDC Khon Kaen - General Collection
TCDC Khon Kaen - General Collection

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