Book

Brand. balance. / brand documentary magazine: Ikea

Also Known As: Brand documentary magazine / B magazine / Ikea

by  Suyong Joh / Jaewoo Seo / Jean Kim / more

Description

Ikea began in 1943 as a mail-order business in the small town of Älmhult, Kronoberg in southern Sweden. Today, Ikea has grown to become a global home furnishing brand with an unequaled reputation in 49 countries around the world. In line with its vision “to create a better everyday life for the many people,” Ikea brings its philosophy of democratic design to bear on every aspect of its products, from form to function, quality, sustainability, and low price, and on every phase of its work from product development to production, supply, and sales

Subject

Design / Management / History / Branding (Marketing) / Furniture design / Interior decoration

Details

Published Seoul : Joh & Company, 2018
Language English
Material 160 p.
ISBN 9791160360301
Location
TCDC Bangkok - General Collection
TCDC Chiang Mai - Closed Stack
TCDC Khon Kaen - General Collection

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