Book

Crossing the chasm: marketing and selling disruptive products to mainstream customers

by  Geoffrey A Moore

Description

Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers

Table Of Contents

  • Part I: Discovering the chasm. Introduction: If Mark Zuckerberg can be a billionaire ; High-tech marketing illusion ; High-tech marketing enlightenment
  • Part II: Crossing the chasm. The D-Day analogy ; Target the point of attack ; Assemble the invasion force ; Define the battle ; Launch the invasion
  • Conclusion: Leaving the chasm behind
  • Appendix 1: The high-tech market development model
  • Appendix 2: The four gears model for digital consumer adoption

Subject

High technology / Marketing / Selling / High technology / Technological innovations

Details

Published New York, NY : HarperBusiness, 2014
Language English
Material 273 p ;
ISBN 0062292986 / 9780062292988
Location
HF 5439 .H54 M822 2014
TCDC Bangkok - Closed Stack

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