Book

The social animal

by  Elliot Aronson / Joshua Aronson

Description

A compelling introduction to modern social psychology. Through vivid narrative, lively presentations of important research, and intriguing examples, Aronson probes the patterns and motives of human behaviour, covering such diverse topics as terrorism, conformity, politics, race relations, advertising, and interpersonal attraction

Table Of Contents

  • What is social psychology?
  • Social cognition
  • Self-justification
  • Conformity
  • Mass communication, propaganda, and persuasion
  • Human aggression
  • Prejudice
  • Liking, loving, and connecting
  • Social psychology as a science

Subject

Human behavior / Social psychology

Details

Published New York, NY. : Worth, 2017,
Language English
Material xiv, 514 p. ;
ISBN 1429233419 / 9781429233415
Location
HM 251 A769 2017
TCDC Bangkok - Closed Stack2

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