Book

Content, the atomic particle of marketing: the definitive guide to content marketing strategy

by  Rebecca Lieb / Jaimy Szymanski

Table Of Contents

  • The shift to content marketing
  • Content marketing versus content strategy
  • Converged media
  • Native advertising
  • Organizing for content
  • A culture of content
  • Global content strategy
  • Real-time marketing
  • Content marketing software
  • Content marketing performance
  • Contextual campaigns

Subject

Internet marketing / Online social networks

Details

Published New York : Kogan Page, 2017
Language English
Material xvi, 223 p. ;
ISBN 9780749479756
Location
HF 5415.1265 L716 2017
miniTCDC - RMUTK

Related To This Item

สื่ออื่นๆ ที่เกี่ยวข้อง

You May Also Like

แนะนำสื่ออื่นๆ ที่น่าสนใจ

Your Recent Views

สื่ออื่นๆ ที่คุณเพิ่งดู