Book
The psychology of price: how to use price to increase demand, profit and customer satisfaction
Description
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales
Subject
Economic aspects / Pricing / Consumption (Economics) / Marketing
Details
Published
Richmond : Crimson, 2015,
Language
English
Material
xiii, 232 p.
ISBN
1780590075 / 9781780590073
Location
miniTCDC - RMUTK
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