Book
Influence: the psychology of persuasion
Description
Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation
Table Of Contents
- Weapons of influence
- Reciprocation : the old give and take
- and take
- Commitment and consistency : hobgoblins of the mind
- Social proof : truths are us
- t Liking : the friendly thief
- Authority : directed deference
- Scarcity : the rule of the few
- Epilogue. Instant influence : primitive consent for an automatic age
Subject
Influence (Psychology) / Persuasion (Psychology) / Compliance / Communication / Cooperative Behavior / Persuasive Communication
Details
Published
New York, NY. : Collins, 2007,
Language
English
Material
xiv, 320 p.
ISBN
006124189x / 9780061241895
Location
TCDC Bangkok - Closed Stack
TCDC Bangkok - Closed Stack
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