Book

Digital marketing: integrating strategy and tactics with values : a guidebook for executives, managers, and students

by  Ira Morton Kaufman / Chris Horton

Description

Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage

Table Of Contents

  • Mindset
  • Model
  • Strategy
  • Implementation
  • Sustainability

Subject

Management / Internet marketing / Marketing

Details

Published New York, NY. : Routledge, 2015
Language English
Material xiii, 353 p. ;
ISBN 0415716756 / 9780415716758
Location
HF 5415.1265 K213 2015
TCDC Bangkok - Closed Stack2

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