Book

Creative advertising: ideas and techniques from the world's best campaigns

Also Known As: Kribbeln im Kopf

by  Mario Pricken

Table Of Contents

  • DreamTeam: a framework for great creative performance
  • The kickstart catalogue: finding ideas that communicate
  • Copy with punch: using wit and humour
  • Classic creative techniques
  • Visualization: movies in your mind
  • Interview and resources

Subject

Commercial art / Advertising campaigns

Details

Published London : Thames & Hudson, 2016,
Language English
Material 255 p.
ISBN 9780500287330
Location
NC 997 P947 2016
TCDC Bangkok - General Collection

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