Care about content? Better copy isn't enough. As devices and channels multiply and as users expect to relate, share, and shift informaion quickly, we need content that can go more places, more easily. This book helps readers to stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go

• The Case for Content Everywhere
• Framing the new content challenge
• Building a way forward.
• The Elements of Content. Breaking content down
• Creating content models
• Designing content systems
• Understanding markup
• Making sense of content APIs.
• Putting Structured Content to Work. Findable content
• Adaptable content
• Reuseable content
• Transportable content.
• Enduring Content. Content and change
• Towards a new (information) architecture