"Effective interface animation deftly combines form and function to improve feedback, aid in orientation, direct attention, show causality, and express your brand's personality. Designing Interface Animation shows you how to create web animation that balances purpose and style while blending seamlessly into the users experience. This book is a crash course in motion design theory and practice for web designers, UX professionals, and front-end developers alike." -- Publisher's description

• Part I: The Case for Animation
• Why You Cant Ignore Animation
• You Already Know More About Animation Than You Think
• Modern Principles of Interactive Animation
• Part II: Using Animation to Solve Design Problems
• Using Animation to Orient and Give Context
• Using Animation to Direct Focus and Attention
• Using Animation to Show Cause and Effect
• Using Animation for Feedback
• Using Animation to Demonstrate
• Using Animation to Express Your Brand
• Part III: Animation in Your Work and Process
• Where Animation Fits in Your Design Process
• Prototyping Your Animation Ideas
• Animating Responsibly