Book

How to research trends: move beyond trend watching to kickstart innovation

by  Els Dragt

Description

This book shows you how to use trend research to explore the future. You'll learn to scan the environment for signs of change, analyse trend spots and apply insights to kickstart innovation

Table Of Contents

  • Rewind
  • Framework
  • Scan
  • Analyse
  • Apply
  • Forward

Subject

Research / Forecasting / Change / Forecasting / Technological innovations / Motivation research (Marketing) / Business forecasting

Details

Published Amsterdam : BIS, 2017
Language English
Material 199 p.
ISBN 9063694334 / 9789063694333
Location
HD 30.28 D759 2017 C.1
TCDC Bangkok - General Collection
HD 30.28 D759 2017 C.2
miniTCDC - RMUTK
HD 30.28 D759 2017 C.3
TCDC Chiang Mai - General Collection
HD 30.28 D759 2017 C.4
TCDC Khon Kaen - General Collection

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